Risks franchises hide, and how we fix them
Four things that aren’t on the front of a franchise agreement
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The fee is a percentage
A royalty is charged on what you sell, so the bill grows every time you do. A flat software fee does not move when your gallons double.
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Growth needs permission
New ground is bought and approved, not just taken. Where you may sell is written into the agreement before you sign it.
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The technology is rented
The software comes with the agreement. Leave the system and you leave the software and the apps your customers ordered on.
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The playbook is written for the average
Support is built for the typical location — not for your market, your fleet accounts or your marina season.
Your business, your rules